Jio, Airtel, Tata Sky, Netflix, and Apple, all Top on User Experience Score
The Kantar CX+ study for analysing customer experience recorded responses from over 6,000 consumers across 13 cities earlier this year. According to the study, Apple gained the top position and became India’s number one company in the technology field. Second to Apple is Xiaomi followed by Samsung and OnePlus sharing the third spot. As per the study, Apple gets 1.8 times more engagement from its users than the brands at the bottom of the index. Further, there is said to be a fairly higher chance of Apple users recommending the brand to other people as well. Interestingly, for the tech sector which included Apple and other smartphone vendors, the customer experience was related less to the functionality of the product. Instead, the study was conducted keeping in view the customer experience at the point of purchase in the store and delivery of brand promise, amongst other things.
