Netflix Users are Spending Average 8 Minutes Per Day on Platform
As per the reports compiled by KalaGato, Netflix users are spending an average eight minutes per day in the platform during lockdown period. The primary reason behind the increased demand of Netflix platform is the combination of original premium shows along with digital movies like Jaamtara, Taaj Mahal 1989 and Yeh Ballet. Also, the average daily users (DAU) and the open rate of Netflix increased by 102% and68 % respectively. It is further expected that Netflix will roll out more episodic original shows in the second phase of the lockdown period to cater to the needs of entertainment of people amid stressful times.
Hotstar Records 30% Decline in Total Session Time
Surprisingly, Hotstar, which is one the of most demanded OTT platform recorded a 30% decrease in total session time during the entire lockdown period. The major reason behind the decrease is the different content library on the platform. Also, the absence of sporting events, which is the major USP of Hotstar has been eliminated due to COVID-19 outbreak, which has further decreased the total session time of the platform. However, it is expected that with the launch of Disney+ in India, Hotstar will retain the demand as the service has attracted eight million subscribers just after the launch.
