“OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern,” techARC Chief Analyst Faisal Kawoosa said in a statement. “This has led the brand achieve growth in revenues as well as profitability with consumers getting a better experience at the incremental price increase,” Kawoosa added. The study analysed the flagship smartphones of four popular brands in premium categories – Samsung, Apple, OnePlus and Google. Samsung’s Galaxy S series witnessed the lowest increase in pricing at eight per cent, compared to Apple iPhone at a 20% price rise with every new addition to the flagship series. Google’s Pixel has only seen an 11.7% increase in price with new edition launches, said the study.
